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I do a lot of different random things, such that on the surface I may look like a serial shiny-object chaser, always changing my direction. But I try very hard to see things through once I’ve committed to them, and that’s why I am THRILLED to report that this is day 30 of my 30-day…
As a startup founder, I’m often put in touch with clever, talented people who have expertise to share. Maybe they’re moms seeking some sort of part-time consulting situation as they settle back into the working world. Maybe they’re founder-types or C-suite hopefuls looking for their next gig. They cross my desk all the time, either…
As entrepreneurs, we often hear about the importance of creating a Minimum Viable Product (MVP) to test our ideas quickly and cost-effectively. We need to find a way to assess: are there people willing to pay for the service or product you’re hoping to sell? If so, you have a business; if not, you have…
Have you heard? Goodreads is unhinged, and the book world is turning against it. Long before the emotional tides began to turn publicly, and even before the “review bombing” controversy, I had Goodreads, which is essentially Rotten-Tomatoes-for-the-Printed-Word, on my radar as a potential TUXxie (Terrible UX) candidate. Let’s get right down to the airing of…
One of the CX challenges we’ve emphasized and explored at my own startup is how to compensate for the loss of the tactile, physical expressions of belonging amid a 100% digital customer journey. In the age of virtual support, digital deliveries, apps, and online communities, we often don’t even stop to consider what we might…
In July, I went on a 2-day “Quilter’s Road Rally” on a charter bus with 49 other women from Richmond, Virginia. We skittered up the East Coast, hitting quilt shops along the way. Unfortunately, it was over a stretch of those 100+-degree July dog days in the mid-Atlantic… and even more unfortunately, the charter bus’s…
Social media is hard for me. I find it utterly poisonous. The FOMO, envy, and insufficiency I felt while surfing Instagram during my first maternity leave (almost always while either nap-trapped or nurse-trapped) were what inspired the creation of my company in the first place. I thought there needed to be an oasis online where…
In an era of heightened social consciousness, companies face a critical decision: to speak out or remain silent on divisive issues. When should your company or organization offer a public stance on a social, political, or global affairs issue? I have strong personal opinions about current events, such as the upcoming election, the war in…
I’ve been staying in Airbnbs since 2013, which is pretty early for an East Coaster. In my 10+ years as a Guest, I’ve had quite the spectrum of experiences. In fact, the first time I stayed in an Airbnb, the cops came TWICE (12 am and 3 am) to make sure that “I” (because my…
Ever wondered why it’s so hard to get a meeting with someone in the business world? The answer might surprise you – and it has everything to do with how you frame your request. In academia, we essentially just reach out to other scholars and explain our project, and we’re typically met with the respect…
Carly Buxton, PhD 