Carly Buxton, PhD

PARENTSWARM

parentswarm is your babysitter bat-signal

As CEO and Co-Founder of Parentswarm, I’m working to make parenthood a more supported experience. Our digital tools help families reclaim their time and schedule care in minutes.

Our innovative caregiver scheduling tool that turns “text-and-wait” babysitter coordination on its head, saving families an average of 78% of time spent arranging childcare.

Built by two moms who understand the logistical challenges of parenting, Parentswarm is giving families back an average of 15+ hours each month.

Because parenting is challenging enough—let us help with the logistics.

Learn more:

parentswarm.com

on Instagram @parentswarm

How Parentswarm works in four steps -- POV: You're tired of the "babysitter panic" every time you need childcare 😩 Hours of texting individual babysitters → One simple ping → Done ✅ RESEARCH INSIGHT: The "mental load" of childcare coordination disproportionately affects mothers, who handle 75% of all childcare arrangements even in dual-career households. 🧠 This invisible work includes remembering schedules, coordinating with providers, planning for disruptions, and maintaining backup systems. The mental load isn't just about doing tasks—it's the constant mental energy of remembering, planning, and worrying. First step to managing it? Recognize it exists! How do you manage the mental load in your family? #mentalload #mentalloadresearch #parentingknowledge #invisiblework #workingmomresearch #familydynamics #genderequality #parentinginsights #modernparenting #parentingawareness #familysociology #parentingresearch #worklifeintegration #parentingchallenges #emotionallabor #familypsychology #parenthood #genderedparenting #familyroles #parentingwisdom #familyscience If you didn't get one yet, grab your printable from your member resources page and take the time to fill it out for pops this Sunday. CHILD DEVELOPMENT INSIGHT: Separation anxiety peaks around 10-18 months but can appear at any age during transitions or stress. 👶 Try this evidence-based approach: Create a consistent goodbye ritual (like a special handshake or three kisses) and keep it brief. Studies show most children calm down within 5-10 minutes after parents leave. Read even more on the Parentswarm blog (link in bio). And remember, learning to separate confidently is an important developmental skill! What goodbye ritual works for your family? #childdevelopment #parentingeducation #separationanxiety #developmentalmilestones #positiveparenting #childhoodpsychology #parentinginsights #childcaretips #gentleparenting #consciousparenting #childgrowthmindset #developmentalpsychology #earlychildhood #parentingwisdom #childpsychology #toddlerdevelopment #preschoolerlife #parentingknowledge #attachmentparenting #raisingkids Aaaaaand this is why we created BeeSyncht! So maybe my husband got the name a little wrong, but the point has been made: BeeSyncht makes it easier for parents to feel spontaneous again! The secret to childcare success isn't having ONE perfect sitter – it's building a TEAM of trusted caregivers who can support different needs: Parents talk about childcare costs, but rarely mention the invisible price tag: TIME. Our research shows busy parents spend 2-3 hours every week just coordinating their kids'schedules. That's up to 156 hours a year! What could you do with an extra 156 hours?

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