the empathy lab
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How THE HECK is this the go-to platform for casting? Or: Forever 1.0 when systems are entrenched in your MVP’s perpetual favor.
In an earlier post, I alluded to my blossoming acting career, so while we’re on the subject, let me give a little TUXxie Award (that’s…
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Kicking off a user interview: three words I say EVERY TIME
Before we begin,… As with any first impression, the earliest moments of a user interview are critically important. In a handful of seconds, you’re setting…
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The Often-Overlooked Customer: Your Job Applicants
It’s HARD out there for job applicants at the moment. I browse LinkedIn postings the way some people surf Zillow; I consider it a creative,…
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So You Have a Group of Enthusiasts on the Line. Don’t Waste This Opportunity!
I was honored a few months back to be asked to participate in an online focus group for my favorite podcast, Marketing against the Grain,…
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