the empathy lab
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I Played Hooky to Be a Movie Extra (And Why That’s Good for Business)
This is a post about the importance of allowing employees to embrace their passions and hobbies outside of work, and how it can contribute to…
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Never auto-confirm my unsubscribe.
I bet you don’t know you’re doing this. It’s something your mass-mailing software does automatically. But PSA: if someone just went to the trouble to…
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The Great Unsubscribe: Rethinking Email Newsletters in the Age of Inbox Overload
A friend of mine (and fellow founder) has a filter on his email that sends any email containing the word “unsubscribe” into his trash. He…
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Why (and How) Your Service Reps Can Apologize, Even When It’s Not Their Fault
From a customer perspective, an “I’m sorry” is so valuable, and yet from the company side, it too often seems difficult to offer. “Sorry” is…
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