the empathy lab
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Why Your Brand Should Ditch ‘First Name’ for ‘Preferred Name’
I know it’s frowned upon to express any sort of opinion when a friend or family member is starting to consider names for a new…
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The Proliferation of Emojis is a Good Thing for E-Communication
When I was neck-deep in translation theory as a graduate student in East Asian Languages and Civilizations, one of my favorite points to opine on…
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The Case against Superlatives (and Go-To Narratives) in User Research
Ask my 6-year-old daughter for her “favorite color,” and you’ll hear a quick response: pink. Ask what she wants to be when she grows up,…
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Reviving My Startup Spirit: A 30-Day Experiment in Sharing Insights
In the late spring of this year, I was in yet another existential crisis as a startup founder. My co-founder and I were in the…
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Carly Buxton, PhD 